Building Your Personal Brand & Navigating LinkedIn | The Student Guide Season 6 Finale

Welcome to the final episode of Season 6 of the Student Guide! In this episode, we dive deep into the essentials of building a personal brand, especially on LinkedIn, with insights from our special guest, Mawuena, a LinkedIn content creator. Mawuena shares her experiences, tips for young professionals and students, and how her organisation, Corporate Collective, helps individuals navigate the corporate world. Additionally, she offers advice on avoiding common LinkedIn mistakes and emphasises the importance of authenticity and storytelling in personal branding. We also touch on the evolving role of mentorship in the corporate space and share success stories from her workshops. Join us for a closing discussion on the power of community, support, and the practical steps to kick-start your career journey. Plus, get a sneak peek into exciting future plans for Corporate Collective.

BetterHelp
Thank you to BetterHelp for sponsoring this episode!

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Chapters

• 0:00 Introduction and Merch Promotion
• 0:54 Building Your Personal Brand
• 1:31 Welcome to the Student Guide Season Finale
• 2:43 Guest Introduction: Mawuena, LinkedIn Content Creator
• 3:32 Starting Corporate Collective
• 4:55 Navigating LinkedIn for Young Professionals
• 9:26 Personal Branding Tips for University Students
• 23:06 Success Stories from Corporate Collective
• 30:13 Practical Networking Tips
• 30:53 The Truth About LinkedIn Premium
• 31:12 Mental Health Matters: BetterHelp Sponsorship
• 32:46 LinkedIn Learning Access for Students
• 34:29 Dealing with LinkedIn Rejections
• 35:19 The Evolution of Mentorship in the Corporate World
• 37:29 Mentorship Programs and Initiatives
• 50:16 MC of the Month: Bright Network
• 51:44 Season Wrap-Up and Future Plans